/ Visual Designer

About the company:

goTenna is a Brooklyn-based startup, building products that enable completely decentralized communication. We’re starting with an eponymous device that, paired with your smartphone, lets you communicate with friends even when you have no cell or data service. The first-and-only of its kind, this product successfully started shipping in October 2015 and moved into nationwide retail in 2016. We have various new products for both consumers and professional markets which we'll be releasing in 2017.

goTenna aims to become part of everyone's technology essentials, reducing our reliance on cell towers and wifi routers; and providing users the ability to create a network on their terms, anywhere in the world, free of charges or fees. It starts being useful when you're off-grid, but our technology can be part of the everyday communication stack. Our vision is to build bottom-up communication technology because we believe that in the near future instead of depending on hard-to-scale, geographically-constrained, expensive top-down infrastructure (i.e. tubes, wires, towers), connectivity will be created by people and the things around them in a distributed, modular, scalable way. Beyond B2C and B2B, we have designs on IoT and emerging markets.

We care a ton about what we’re building — from both philosophical and technological perspectives — and our team is a scrappy group, armed with a few rounds of venture capital from some really nice folks (incl. Collaborative Fund, Bloomberg Beta, A16Z, Brooklyn Bridge, MentorTech, BBG, Walden). Our downtown Brooklyn loft is stocked with snacks, a nap room named after Freud, and friendly, smart people who like teaching and learning from each other.

About the role:

You’re a visual designer who is hands on but also has prior experience crafting the strategic design direction of a consumer brand that is meant to both delight and meet goals (read: conversions).

In this role you’ll work closely with the CEO as well as the marketing team on a daily basis to iterate on the goTenna website, ad creative, and offline collateral while creating a thoughtful, intuitive experience across all of our brand touch points. When people say “Hmmm... what should we do here?” in a meeting, you’ll contribute not just concepts, color palettes, and grid systems, but also by offering critical thoughts about everything from copy writing to code ramifications to business goals.

Your day-to-day responsibilities will include:

  • Working with our marketing team to produce a variety of outward­-facing marketing material such as landing pages, email templates, display ads, presentations, beautifully-­styled visualizations, event signage, etc.
  • Produce and own visual design style guides and maintain them as they evolve
  • Deliver pixel­ perfect designs and guide the development process
  • Design interactive elements such as animations, rollovers, etc.
  • Translate technical features, process workflows and company­-relevant stats into infographics
  • Contribute constructively to team brainstorms and group critiques throughout the development process
  • Contribute to and provide a visual design language, patterns, and assets for goTenna products
  • Add beauty, elegance, creativity, and inspire creative boldness wherever needed

Required qualifications & experience:

  • Strong knowledge of Sketch and/or the Adobe Creative Suite
  • 3+ years of relevant experience
  • Strong knowledge of responsive & mobile design principles
  • Experience simplifying complex problems and creating intuitive customer experiences for the web
  • Experience working on a conversion and metrics ­driven consumer product — ideally e-commerce (though it can also be downloads, signups, etc.)
  • Strong knowledge of traditional design best practices and cutting­-edge approaches
  • Commitment to owning all responsibilities and tasks

It'd be awesome if you had:

  • UI/UX design experience for Android and iOS
  • Exposure to online advertising, email marketing, data analytics, and tools like Mixpanel and Optimizely
  • Startup experience, or some other kind of scrappy small team
  • Experience sourcing and managing external creative resources & consultants
  • Enthusiasm for working collaboratively with a small but dedicated group of talented individuals
  • Impeccable task management prowess and serious gumption
  • An affinity for creating animated gifs, telling jokes, sharing funny links
  • Love for goTenna!

This is a full time position based in Brooklyn. Compensation package includes: annual salary, equity, benefits (100% of premiums covered for employees; 50% for dependents), a $1,500 technology stipend, and a month of holidays and PTO each year.

To apply please write to and title your email “Visual Designer.” We are hiring immediately.

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